Engage and Grow your Market
Connect with your target audience for your business
Content marketing is providing useful, engaging information and articles which will target and help your audience and grow your business. Use the right content and target your students and with remarketing you will keep them coming back
What’s more important Fans or Followers?
Well neither if they are not engaging with your content. Together with content marketing, finding where your target students hang out is essential and attracting them to your business is the goal.
While most RTO’s are thinking about likes and followers, we have been creating a unique system for generating highquality new student leads.
Don’t waste your Facebook advertising on broad audiences. Utilise the power Facebook targeting to build audiences that can quickly and effectively be converted into new students and clients.
For the best return on your investment we strongly recommend a Facebook marketing campaign. Facebook has amazing targeting reach so once you identify your student audience you can then build a similar audience based on your successful previous students.
Discover our Facebook Campaigns
Facebook has changed how we market online. You can now leverage every piece of information you have about your target audience to generate student and client ready to enrol and book your training.
For the RTO or Training Specialist who has a locked in enrolment and sales process and would like a “Done for you” service to attracting prospective students in the door.
We would work with the RTO or Training Specialist to properly identify the target students/client audience and the course(s) to advertise each month.
Creation of Lead Generation campaigns on Facebook that will be targeted to specific student groups, courses or other target markets that the RTO or Training Specialist desires.
The goal of the Lead Generation is to obtain client details such as: Student Name, Email, Phone Number and Visa Status if required.
When we have this information we will build our marketing strategy to include the following deliverables:
- Landing Page Creation for each course / target student.
- Ads creation (including image + ad copy).
- Ads implementation and ongoing management.
- Including any work necessary to get the best results for your RTO and Training Business.
For the RTO or Training specialist who wants to get their feet wet in the digital world. This would be a general campaign targeted at increasing your exposure within the local community with a focus on – reach (impressions) and building a larger audience following on Facebook.
This would include promotion of any organic posts and open days that the RTO or Training Specialist may have coming up.
These Facebook Ad Campaigns are specific related to events, courses and ongoing activities of the RTO. Our Facebook ads are more about building awareness and enhancing your branding of your business on Facebook.
Whilst they do not focus as much on generating leads (this usually becomes a by product of each of our campaigns) but more branding and awareness.
The One Stop Page
A lot of training websites can be overwhelming for first time visitors. Whilst they may contain essential information such as course content it can prove to be daunting for first time potential students. This is where a one page website can help.
A Landing Pages can deliver just the right amount of information for your audience to make the right decision or to enquire further.
Landing Pages are an excellent tool to generate student leads, especially when they are connected to your CRM and Email software.
Retargeting your Audience
Have you noticed when you are online, how similar adverts, even from the same business continue to follow you. This is retargeting and proves highly effective to keep your business and training at the top of mind (and in your face) for students and clients.
By retargeting your audience you are more likely to attract the student’s back into your course, as maybe when they first found your website they were not ready to enrol. Retargeting really works and we can help you attract and bring back potential students into your training.